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Digital Campaign Collaboration: Viewers Like Me (POV x PBS)
Project type
Social media, marketing, film
Date
Q3-4 2025
Location
Online
This #ViewersLikeMe campaign was a collaboration between AmDoc/POV and PBS to drive awareness and donation appeals for public media. The collaborative aspect of our campaign spotlit POV alumni filmmakers on Instagram reels, discussing how public media and POV positively impacted and helped their filmmaking careers.
POV filmmakers included: Bing Liu, Marshall Curry, Lana Wilson, and Robert Bahar. This successful campaign drove a significant increase in followers on both AmDoc and POV instagram accounts.
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