Marketing & Communications Consulting: Layers of Place, Austin

Marketing & communications consulting for the SXSW 2026 world premiere of Layers of Place: Austin, a curated collection of six location-based augmented reality (AR) experiences that reveal often unseen dimensions of Austin’s public spaces—uncovering layers of history from forgotten pasts to overlooked presents and speculative futures. This exhibition asks: How can technology and artistic expression bring people, stories, time, and space together?

Created by the MIT Open Documentary Lab’s AR and Public Space Artist Collective, Layers of Place is supported by Agog, The MacArthur Foundation, Ford Foundation JustFilms, and Hoverlay.

Layers of Place is part of a multiyear inquiry into how digital augmentation can reshape spatial perceptions, deepen understanding of place, and expand how people engage with shared histories in public space.