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Integrated Marketing Brand Relaunch: Future Forward presented by Toyota Prius (VICE)
Project type
Integrated marketing, event, brand relaunch
Location
Chicago, New York, Los Angeles
I project managed and assisted in the production of a video series and three-city tour (Chicago, LA, NYC) produced by VICE’s Creators, showcasing immersive installations by four visual studios influenced by features of the new and improved Toyota Prius. This served as a pivotal relaunch moment for Creators, separating from its initial incarnation with Intel.
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