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Virtual Class: Promoting Your Doc on a Shoestring (The Gotham)
Location
Virtual via The Gotham Film & Media Institute
Date
Feb 11, 2026
Link
Project type
Film, marketing
I taught a class at The Gotham Film & Media Institute, "Promoting Your Doc on a Shoestring." There, I covered:
- How to identify target audiences
- How to speak to & build that audience/effective buzz
- The key elements of a successful PR campaign
- What to know when shopping for a distributor
- How to keep track of it all on a tight budget & with a small team
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